- Employment
- Full-time
- Seniority
- Senior
- Compensation
- $135,000–155,000/year
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Nov 1, 2026
About Tory Burch
Founded in New York in 2004, Tory Burch is an American luxury lifestyle brand distinguished by its expressive use of color, signature prints and modern interpretation of classic style. Its collections span ready-to-wear, handbags, footwear and accessories, reaching an international clientele through a global retail and digital presence. As an employer, the company offers opportunities across design, merchandising, retail, technology and corporate functions, combining creative ambition with commercial expertise. Employees contribute to a founder-led business whose identity connects personal style with purpose. Women’s empowerment remains central to this identity, notably through the Tory Burch Foundation’s support for women entrepreneurs.
The Senior Manager, Integrated Retail Marketing develops and executes retail marketing strategies and programs that build brand awareness, engagement, traffic, and sales across retail channels, aligning brand strategy with social, partnerships, and in-store experiences. The role leads cross-functional campaigns, measurement, optimization, and stakeholder collaboration; compensation is $135,000–$155,000, based on relevant experience and work location.
Role & Responsibilities
- Lead integrated retail marketing programs to drive store traffic, customer engagement, conversion, and sales performance.
- Own campaign and program development from strategic brief through execution, managing timelines, budgets, creative development, production, and launch.
- Partner with Creative, Events, Visual Merchandising, PR, Social, CRM, Merchandising, E-commerce, and Retail teams to deliver cohesive, customer-centric experiences.
- Develop in-store experiences, signage, displays, promotions, events, and localized marketing initiatives that strengthen brand engagement and drive commercial results.
- Collaborate with Retail Operations and Visual Merchandising teams to ensure timely, consistent, high-quality execution across stores.
- Develop market-specific marketing strategies informed by customer demographics, store performance, consumer behavior, and local market opportunities.
- Build and manage annual and seasonal marketing calendars with Merchandising, Retail, E-commerce, and Brand teams.
- Manage external agencies, production partners, vendors, and strategic partners to deliver programs on time, on budget, and to brand standards.
- Ensure retail marketing communications and experiences consistently reflect brand positioning, visual identity, and customer experience objectives.
- Translate consumer insights, business priorities, and seasonal opportunities into impactful, commercially driven retail marketing campaigns.
- Establish campaign and program KPIs and measurement frameworks tied to business objectives.
- Analyze campaign performance, retail traffic, engagement, conversion, and sales results.
- Provide regular performance reporting and recommendations to improve future campaigns.
- Use insights and learnings to optimize marketing investments and improve ROI.
- Build strong relationships with retail, merchandising, e-commerce, finance, creative, PR, operations, and executive stakeholders.
- Lead cross-functional meetings and ensure clear ownership, timelines, and deliverables.
- Communicate marketing strategies and campaign progress effectively to senior leadership.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 10+ years of experience in integrated marketing, retail marketing, brand marketing, consumer marketing, or a related discipline.
- Experience developing and executing multi-channel marketing campaigns.
- Strong understanding of retail customer journeys, store marketing, e-commerce, and omnichannel strategies.
- Experience managing agencies, vendors, budgets, and multiple projects simultaneously.
- Strong analytical skills and the ability to connect marketing activity to business results.
- Excellent communication, presentation, project management, and organizational skills.
- Ability to work effectively in a fast-paced, highly collaborative environment.
Skills
Experience
10+ years in integrated marketing, retail marketing, brand marketing, consumer marketing, or a related discipline.
Education
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Workplace
This position is based in New York, New York, USA.
Explore jobs in New York or in the USA.
Compensation
The base compensation for this position ranges from USD 135,000 to USD 155,000 per annum.
Benefits
Generous benefits supporting health, financial security, and wellness; employee discount; access to exclusive sample sales; on-demand executive coaching; and paid volunteer days.
Culture
Tory Burch’s workplace culture reflects the brand’s entrepreneurial spirit and optimistic outlook, bringing together creative expression, commercial ambition and a collaborative approach to building a global fashion business. Its commitment to women’s empowerment gives the company a distinctive sense of purpose, connecting its identity as an employer with its broader mission to support women’s ambitions.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tory Burch, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Retail Marketing Manager», «Senior Integrated Marketing Manager», «Senior Omnichannel Marketing Manager», «Senior In-Store Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.