- Location
- San Marcos Texas USA
- Employment
- Full-time
- Seniority
- Manager
- Compensation
- $85,000–105,000/year
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Nov 1, 2026
About Tory Burch
Founded in New York in 2004, Tory Burch is an American luxury lifestyle brand distinguished by its expressive use of color, signature prints and modern interpretation of classic style. Its collections span ready-to-wear, handbags, footwear and accessories, reaching an international clientele through a global retail and digital presence. As an employer, the company offers opportunities across design, merchandising, retail, technology and corporate functions, combining creative ambition with commercial expertise. Employees contribute to a founder-led business whose identity connects personal style with purpose. Women’s empowerment remains central to this identity, notably through the Tory Burch Foundation’s support for women entrepreneurs.
Tory Burch seeks a General Manager in San Marcos, Texas, to lead store performance, client experience and talent development while balancing strategic, operational and leadership priorities. The role requires a bachelor’s degree in business or another fashion-related discipline, five years of General Manager-level experience and a proven track record of success. Compensation is $85,000–$105,000, based on relevant experience and work location.
Role & Responsibilities
- Serve as the brand’s ultimate ambassador.
- Create a highly productive environment where customers have an extraordinary experience, employees can perform at their best and the business thrives.
- Balance strategic, operational and leadership priorities with an authentic approach.
- Oversee the development of client relationships and drive business initiatives.
- Set clear goals and expectations and hold team members accountable to high standards of excellence.
- Build a world-class talent team committed to delivering an exceptional retail experience.
Qualifications
- Bachelor’s degree in business or another fashion-related discipline.
- Five years of experience at the General Manager level.
- Proven track record of success.
Experience
Five years of experience at the General Manager level.
Education
Bachelor’s degree in business or another fashion-related discipline.
Workplace
This position is based in San Marcos, Texas, USA, within easy reach of Austin.
Explore jobs in Texas or in the USA.
Compensation
The base compensation for this position ranges from USD 85,000 to USD 105,000 per annum.
Benefits
Generous employee discount, access to exclusive special offers, benefits supporting mental and physical health, financial security and overall wellness, Retail Excellence Programs in Styling, Coaching and Brand Ambassador, supportive retail leaders, and paid volunteer days.
Culture
Tory Burch’s workplace culture reflects the brand’s entrepreneurial spirit and optimistic outlook, bringing together creative expression, commercial ambition and a collaborative approach to building a global fashion business. Its commitment to women’s empowerment gives the company a distinctive sense of purpose, connecting its identity as an employer with its broader mission to support women’s ambitions.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Tory Burch, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Store General Manager», «Retail General Manager», «Retail Store Leader», «Store Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.