Thelios Commercial Director

About Thelios

Thélios, the eyewear excellence of LVMH, brings together design, craftsmanship and industrial mastery to create exceptional frames for some of the world’s most prestigious Maisons. Founded in 2017 and anchored in its state-of-the-art Manifattura in Longarone, Italy, the company offers a distinctive employer experience at the intersection of luxury, innovation and savoir-faire. Thélios cultivates an international, entrepreneurial environment where talent is encouraged to shape the future of high-end eyewear through creativity, precision and collaboration. For professionals passionate about product excellence and the codes of luxury, Thélios provides the opportunity to contribute to an ambitious, fast-growing global house.

Role & Responsibilities

• Define and execute Mexico’s commercial strategy in alignment with Americas and global objectives and each Maison’s positioning.
• Drive revenue growth, market share and distribution expansion across department stores, optical chains, independent opticians and other strategic accounts.
• Identify new business opportunities, develop new accounts and retail doors, and strengthen existing commercial partnerships.
• Monitor market trends, competitive activity, consumer behavior and pricing dynamics to inform commercial decisions.
• Ensure distribution strategies, pricing and trade terms support growth while protecting brand positioning and equity.
• Develop and execute commercial strategies to achieve sales targets, profitable growth and a stronger market position in Mexico.
• Own the country P&L, including revenue, operating expenses and profitability, and monitor performance against budgets and business objectives.
• Lead relationships and negotiations with key accounts, including major department stores and optical retailers, to drive growth, strengthen partnerships and identify opportunities.
• Establish sales forecasts, monitor KPIs, and implement action plans to address performance gaps and capitalize on market opportunities.
• Identify opportunities to expand distribution, improve account performance and increase market share across channels.
• Lead, coach and develop a high-performing local team across sales, key account management, customer service and sales operations.
• Set objectives, KPIs and performance expectations while fostering accountability, collaboration and talent development.
• Ensure the Mexico organization supports business growth and delivers a high level of client service and operational execution.
• Partner with the leadership team to translate business priorities into local action and share market insights.
• Collaborate with Marketing, Brand, Product, Supply Chain, Customer Service, Finance and HR on commercial initiatives, product launches and operational effectiveness.
• Represent Thélios and its Maisons with key market stakeholders and ensure compliance with applicable regulations and requirements.
• Perform other duties as assigned.

Qualifications

• Bachelor’s degree in Business Administration, Sales, Marketing, Economics or a related field; an MBA or equivalent postgraduate business degree is preferred.
• At least 10 years of commercial and leadership experience in a similar role within the eyewear and/or luxury goods industry.
• Proven record of driving sales growth and profitability, with full P&L responsibility at country or business-unit level.
• Established senior-level relationships with Mexico’s leading department stores and optical retailers, including Liverpool, El Palacio de Hierro, Sanborns, Devlyn and Lux.
• Strong understanding of the Mexican optical market, including department stores, optical chains, independent opticians, and sun and optical categories.
• At least 5 years of experience leading, coaching and developing high-performing commercial teams.
• Experience in luxury or premium goods, with an understanding of luxury retail standards, brand positioning and client relationships, is preferred.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels, including senior retail partners, senior leadership and global headquarters.
• Commitment to diversity and inclusion in all business practices.
• Fluency in Spanish and professional or business proficiency in English.
• Willingness to travel within Mexico and occasionally to the United States.

Skills

Experience

At least 10 years of commercial and leadership experience in a similar role within the eyewear and/or luxury goods industry; at least 5 years leading, coaching and developing high-performing commercial teams.

Education

Bachelor’s degree in Business Administration, Sales, Marketing, Economics or a related field; an MBA or equivalent postgraduate business degree is preferred.

Culture

Thélios offers a workplace culture rooted in luxury craftsmanship, technical innovation, and the entrepreneurial spirit of the LVMH ecosystem. The company fosters collaboration between design, engineering, manufacturing, and business teams, creating an environment where precision, creativity, and excellence in eyewear are shared priorities.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.