The RealReal Director of Integrated Marketing

About The RealReal

The RealReal is a US luxury consignment marketplace founded in 2011. It sells pre-owned fashion, jewelry, watches, art and home furnishings through its website and stores. Its teams authenticate, price and photograph goods before they go on sale.

Role & Responsibilities

• Translate brand strategy, consumer insights, and company growth priorities into an integrated go-to-market strategy and marketing plan.
• Guide the portfolio, pacing, and sequencing of major campaigns, buyer and consignor growth initiatives, product launches, seasonal moments, partnership activations, and priority company initiatives.
• Recommend prioritization and resource tradeoffs, identifying where the organization should focus.
• Lead annual, quarterly, and ongoing integrated planning, establishing calendars, operating rhythms, and decision points to align teams.
• Develop integrated briefs defining business objectives, target audiences, messaging, channel roles, experience requirements, KPIs, and ownership.
• Orchestrate execution across Brand, Creative, Communications, Performance Marketing, CRM/Lifecycle, Merch, Retail, Product, Partnerships, Sales, and other teams to deliver a cohesive customer experience.
• Establish clear roles, dependencies, milestones, and governance; proactively surface risks and facilitate cross-functional decisions.
• Partner with Marketing leadership and channel owners to establish measurement plans, evaluate business and customer impact, and translate performance into future recommendations.
• Build repeatable playbooks and learning loops that improve go-to-market effectiveness over time.
• Lead and develop the Senior Manager of Integrated Marketing while remaining hands-on in planning and executing priority initiatives.
• Represent integrated marketing plans and recommendations in senior leadership forums through clear, executive-ready communication.

Qualifications

• At least 15 years of progressive experience in integrated marketing, go-to-market strategy, brand marketing, marketing strategy, or related consumer marketing roles.
• Demonstrated experience leading complex, cross-functional campaigns and launches from strategy through execution, measurement, and optimization.
• Deep understanding of how brand, creative, communications, paid media, CRM/lifecycle, site, retail, product, partnerships, and owned experiences work together to drive results.
• Proven ability to translate multiple business priorities and stakeholder inputs into a focused, actionable integrated plan.
• Strong strategic judgment, including the ability to evaluate opportunities, recommend tradeoffs, and focus teams on the highest-impact work.
• Experience developing annual marketing plans, campaign portfolios, launch calendars, operating cadences, and go-to-market frameworks.
• Strong analytical and commercial orientation, with experience defining KPIs and using performance insights to improve future plans.
• Exceptional cross-functional leadership skills, with the ability to influence senior stakeholders and drive accountability across teams.
• Excellent written, verbal, and visual communication skills, with the ability to simplify complexity and develop compelling briefs and executive recommendations.
• Ability to operate as both a strategic leader and a hands-on contributor in a fast-paced, lean environment.
• Experience managing and developing high-performing marketing talent.
• Ability to travel up to 10% of the time.
• Preferred: Experience within a scaled consumer, retail, fashion, luxury, e-commerce, resale, or marketplace business.
• Preferred: Experience marketing to multiple customer audiences or sides of a marketplace.
• Preferred: In-house operating experience, potentially combined with integrated agency or consulting experience.
• Preferred: Experience partnering with acquisition, lifecycle, product, and analytics teams to connect integrated marketing with measurable growth outcomes.

Skills

Experience

At least 15 years of progressive experience in integrated marketing, go-to-market strategy, brand marketing, marketing strategy, or related consumer marketing roles.

Compensation

The base compensation for this position ranges from USD 200,000 to USD 220,000 per annum.

Benefits

Depending on the role, employees may be eligible for a bonus program, incentive pay, and benefits.

Culture

A consignment passes through several hands. Authentication specialists examine the item, merchandising teams prepare the listing and client teams work with the person who consigned it.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.