- Location
- San Francisco California USA
- Employment
- Full-time
- Seniority
- Director
- Compensation
- $154,741–198,953/year
- Department
- Merchandising, Buying & Planning
- Industry
- Pre-Owned, Vintage & Circular Luxury
- Posted
- Nov 3, 2026
About The RealReal
The RealReal is a US luxury consignment marketplace founded in 2011. It sells pre-owned fashion, jewelry, watches, art and home furnishings through its website and stores. Its teams authenticate, price and photograph goods before they go on sale.
The Associate Director of Pricing Strategy drives The RealReal’s pricing roadmap and operational execution, aligning pricing, merchandising, product, engineering, and operations while leading the price request expert team and developing a diverse team. The role is based in San Francisco; the expected annual salary range is $154,741–$198,953, with starting pay determined in part by work location, skills, experience, market demands, and internal parity.
Role & Responsibilities
- Help define the operational pricing roadmap by identifying dependencies, mitigating bottlenecks, and aligning cross-functional teams from concept through execution to address root causes and reduce errors, contacts, and time-to-site.
- Oversee ongoing competitive intelligence by tracking primary and secondary market prices, assessing brand positioning, and identifying opportunities.
- Use business analysis and customer insights to identify opportunities, uncover root causes, and align cross-functional teams on high-impact actions; ensure solutions address business opportunities holistically.
- Direct the price request expert team, delivering accurate, trust-building valuations that drive high-value supply, and advance continuous improvement by integrating human expertise at appropriate points with technology.
- Drive a holistic pricing communications strategy across the site, teams, and tools; establish structured channels for qualitative feedback from market insight and consignor-facing teams, including Luxury Managers, Retail Staff, and Consignor Relations, and combine it with quantitative data to refine pricing strategy.
- Develop and manage a diverse team, providing feedback, training, and coaching to support career growth.
- Create a collaborative team environment centered on openness and learning.
- Model positive leadership by fostering strong cross-functional relationships with key business partners, including Merchandising, Planning, BSA, and CR/CS.
Qualifications
- At least 7 years of proven success in merchandising, planning, or a related field in a high-growth, fast-paced environment.
- Proficiency in Microsoft Office, particularly Excel; experience with G Suite and Looker is a plus.
- Strong analytical, critical-thinking, and problem-solving skills.
- Ability to communicate verbal and written information concisely and effectively.
- Self-starter able to ramp up quickly and take on new challenges.
- Collaborative team player able to work effectively across multiple departments.
- Comfort and confidence making data-driven recommendations.
- Exceptional time-management and organizational skills.
- Ability to thrive in a fast-paced environment where change is constant.
- Passion for creative problem-solving and insatiable curiosity.
Skills
Experience
At least 7 years in merchandising, planning, or a related field in a high-growth, fast-paced environment.
Workplace
This position is based in San Francisco, California, USA.
Explore jobs in California or in the USA.
Compensation
The base compensation for this position ranges from USD 154,741 to USD 198,953 per annum.
Benefits
Employee Stock Purchase Plan; 401(k) with company match; medical, dental, and vision insurance; paid parental leave; 9 paid company holidays; flexible time off with manager approval. Employees may also be eligible for a bonus program and incentive pay, depending on role.
Culture
A consignment passes through several hands. Authentication specialists examine the item, merchandising teams prepare the listing and client teams work with the person who consigned it.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like The RealReal, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Pricing Strategy Director», «Pricing Operations Director», «Director of Pricing Programs», «Pricing Strategy Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.