Tapestry Creative Design and Experience Director

About Tapestry

Tapestry is a New York–based house of modern luxury, uniting the distinctive worlds of Coach, Kate Spade, and Stuart Weitzman. As an employer, the group offers the scale and sophistication of a global fashion leader while preserving the creative spirit and heritage of its iconic brands. Tapestry cultivates an inclusive, purpose-driven culture where design, craftsmanship, digital innovation, and commercial excellence intersect. Its teams are encouraged to think boldly, grow continuously, and contribute to a more responsible future for fashion, making Tapestry a compelling environment for talent seeking impact, creativity, and international opportunity.

Role & Responsibilities

• Set brand-led creative direction and standards for digital experiences, defining how the brand is expressed digitally.
• Lead external creative and design agency partners, setting strategic direction and reviewing work to ensure alignment with Coach’s brand identity and global digital-experience standards.
• Own creative-design standards and the brand layer of the global eCommerce design system, maintaining consistent visual expression while allowing flexibility for market needs.
• Lead initial creative and experience-design scoping for new global site experiences, translating brand strategy, storytelling requirements, and market needs into creative concepts and design direction.
• Partner with Digital Product and UX to transition approved creative concepts into final UX and scalable product solutions; Product and UX retain responsibility for functional design, technical requirements, and implementation.
• Create reusable creative templates, visual systems, and interaction concepts for adoption across markets and to reduce unnecessary duplication.
• Identify shared market experience needs and determine whether to address them through existing design-system patterns, enhancements, or new creative-design concepts.
• Define creative requirements for new CMS components and interactions based on agency-led design work, partnering with Digital Product to determine feasibility, scalable behavior, and development approach.
• Co-design localization frameworks that preserve global brand expression while accommodating market-specific content, language, and commercial needs.
• Incorporate relevant research, behavioral insights, usability findings, and Local BU feedback into global design direction to champion consumer-centered creative design.
• Set standards for digital craft, visual hierarchy, responsiveness, accessibility considerations, and brand consistency across global experiences.
• Establish global creative-review and design-governance processes that maintain quality without creating unnecessary bottlenecks for Local BUs.
• Lead and develop the Creative Design & Experience team and external agency ecosystem, building design capabilities and clear partnership models.
• Represent the creative digital-experience perspective in enterprise roadmap discussions and advocate for capabilities that strengthen storytelling and brand expression at scale.

Qualifications

• A strong portfolio demonstrating premium consumer and eCommerce digital experiences.
• Experience owning design standards or design systems within a complex global organization.
• Strong understanding of the distinctions and intersections between brand design, UX, product design, and technology.
• Experience directing agencies and multidisciplinary design teams.
• Proven ability to establish creative vision while partnering successfully with Product, UX, and Engineering.
• Experience working across global and local organizations and designing systems that balance consistency with local flexibility.
• Exceptional creative judgment and executive communication skills.

Skills

Experience

10+ years in digital creative direction, experience design, eCommerce design, brand design, or related fields, with significant leadership experience.

Compensation

The base compensation for this position ranges from USD 160,000 to USD 165,000 per annum.

Benefits

Medical, dental, vision, and disability insurance; 401(k); paid paternity and maternity leave; commuter benefits; tuition assistance.

Culture

Tapestry fosters a collaborative, inclusive workplace where creativity, craftsmanship, and consumer insight come together across its portfolio of iconic fashion and lifestyle brands. As an employer, it encourages entrepreneurial thinking, global perspective, and continuous growth, empowering teams to shape meaningful brand experiences while contributing to a culture of innovation and belonging.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.