- Employment
- Full-time
- Seniority
- Manager
- Compensation
- $100,000–115,000/year
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Nov 13, 2026
About TAG Heuer
TAG Heuer, founded in 1860 in Saint-Imier, Switzerland, stands at the intersection of avant-garde watchmaking, precision engineering and sporting performance. As an employer, the Maison offers a dynamic environment where heritage and innovation inform every function, from manufacture and design to retail, marketing and digital transformation. Its teams contribute to a brand renowned for chronographs, motor-racing partnerships and a bold spirit of performance under pressure. TAG Heuer seeks passionate, agile professionals who value technical excellence, entrepreneurial energy and collaborative ambition, offering opportunities to grow within a global luxury house shaped by Swiss savoir-faire and contemporary momentum.
The TAG Heuer Boutique Manager leads boutique sales, team performance, client development, events, and front- and back-of-house operations at the Somerset boutique in Troy. This is a permanent, full-time, on-site role requiring at least 5 years of management experience in luxury retail; base salary is $100,000–$115,000 annually, commensurate with experience, plus bonus target.
Role & Responsibilities
- Actively contributes on the sales floor to increase boutique sales and achieve objectives.
- Analyzes retail performance KPIs, including traffic, conversion, sales volume and value, average selling price, and sales mix; identifies business opportunities and develops 360° action plans.
- Keeps up to date with the watch industry and the local competitive environment.
- Sets individual and collective objectives, monitors performance, and conducts team member reviews.
- Coaches and supports team members on the sales floor, provides immediate feedback, and develops them in their current roles.
- Promotes team motivation and cohesion and fosters a positive, inclusive, supportive work environment.
- Identifies and hires new team members.
- Ensures outstanding service for all boutique visitors.
- Embodies TAG Heuer’s brand values and acts as a passionate brand ambassador inside and outside the boutique, especially at events.
- Ensures grooming, conduct, and visual merchandising meet luxury standards and internal guidelines.
- Networks proactively and builds relationships with local people of influence.
- Leads the team in developing long-term client relationships.
- Sets and monitors individual and collective clienteling objectives, including outreach, appointments, and sales from appointments.
- Ensures high-quality client data collection and uses client data to provide personally relevant engagement and grow the business.
- Plans events in line with brand strategy and guidelines, coordinates stakeholders, and assesses return on investment.
- Oversees front- and back-of-house boutique operations in line with internal guidelines, including inventory, cash, security, and opening and closing procedures.
- Ensures compliance with internal control policies.
- Supervises store expenses and maintenance.
Qualifications
- Management experience in a luxury retail environment.
- Creative business driver with a results-oriented approach.
- Excellent interpersonal, communication, and presentation skills.
- Inspirational leader able to coach and develop a high-performing team.
- Client-centric mindset focused on recruiting new clients and growing the active client base.
- Agile manager able to multitask in a fast-paced environment and work in different roles according to business needs.
Skills
Experience
Minimum 5 years of management experience in a luxury retail environment.
Workplace
This position is based in Troy, Michigan, USA, within easy reach of Detroit.
Explore jobs in Michigan or in the USA.
Compensation
The base compensation for this position ranges from USD 100,000 to USD 115,000 per annum.
Benefits
Medical insurance, bonus or commission structure, paid time off, retail holiday pay, 401(k), automatic employee contribution, and employee assistance programs.
Culture
TAG Heuer fosters a performance-driven culture where precision, innovation, and avant-garde thinking guide both craftsmanship and teamwork. As an employer, the Maison values entrepreneurial spirit, collaboration, and a passion for pushing boundaries, offering a dynamic environment shaped by Swiss excellence and a strong connection to sport and lifestyle.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.