Shiseido CRM and Digital Marketing Manager

Role & Responsibilities

• Oversee CRM and digital marketing execution and analyze campaigns to drive acquisition, engagement, retention, and revenue growth for Shiseido, NARS Cosmetics, and Clé de Peau Beauté.
• Own the omnichannel CRM calendar and campaign execution across email, SMS, direct mail, personalization, lifecycle marketing, and retailer CRM, including content planning, creative briefing, quality assurance, and delivery to ensure a seamless customer experience and timely execution.
• Develop customer segmentation, audience targeting, testing, and personalization strategies using Customer Data Platform capabilities and data insights to increase engagement, conversion, and customer lifetime value.
• Activate customer data and CRM campaigns to support sales growth and customer engagement across key retailer channels, including Amazon, Sephora, and Macy’s.
• Serve as the primary contact for email marketing operations; partner with an external agency to maximize resource utilization, execute campaigns, and improve operational efficiency through leading and AI-enabled practices.
• Grow the SMS channel through targeted campaigns, testing, and performance optimization.
• Manage affiliate and creator programs with agency partners to drive acquisition and optimize performance and return on investment.
• Partner with an external media agency to activate and optimize lower-funnel paid search and social strategies.
• Expand the contactable customer base through data capture strategies that support acquisition and retention.
• Prepare and analyze CRM and KPI reports, identifying trends and opportunities to improve performance.
• Assist with monthly CRM budget and profit-and-loss accountability for CRM tools and campaign spend.
• Partner across functions to align, prioritize, and execute customer growth initiatives through CRM.
• Lead, coach, and develop one direct report to foster innovation, accountability, collaboration, and growth.
• Perform other duties and strategic initiatives as assigned.

Qualifications

• 3–5 years of experience in CRM, lifecycle marketing, digital marketing, or customer engagement, preferably within beauty, retail, or consumer products.
• Bachelor’s degree in Marketing, Business, or a related field.
• Experience with CRM technologies, including ESPs, CDPs, marketing automation, and analytics platforms.
• Strong analytical skills, including budget management, forecasting, and KPI reporting.
• Solid cross-functional collaboration skills.
• Strong awareness of industry trends, the competitive landscape, and innovation.

Skills

Experience

3–5 years in CRM, lifecycle marketing, digital marketing, or customer engagement; preferably in beauty, retail, or consumer products.

Education

Bachelor’s degree in Marketing, Business, or a related field.

Benefits

Medical, dental, and vision insurance; life and disability insurance; paid time off; paid volunteer days; paid company holidays; paid parental leave; 401(k) with 6% company match; talent development and learning programs; internal and international mobility; product discounts and annual gratis; employee-led affinity groups; tuition reimbursement; eligibility for the bonus program, which features the ability to overachieve.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.