Officine Panerai Marketing and Operations Manager

About Officine Panerai

Founded in Florence in 1860, Officine Panerai stands at the meeting point of Italian design, Swiss watchmaking excellence, and a distinctive naval heritage. As an employer, the Maison offers a refined environment where craftsmanship, innovation, and performance are held to the highest standards. Its teams contribute to timepieces renowned for bold aesthetics, technical precision, and enduring character, while advancing a culture of collaboration, curiosity, and responsibility. Panerai seeks individuals who appreciate heritage yet are energized by progress, offering opportunities to grow within an international luxury house that values expertise, authenticity, and the pursuit of exceptional quality.

Role & Responsibilities

• Develop market expertise by monitoring local trends, practices, competitor initiatives and events, and sharing insights with management.
• Define medium- and short-term marketing and communications priorities with the team and headquarters, translating them into annual business and monthly action plans.
• Localize Panerai’s brand narrative for Latin America and adapt headquarters guidelines for product launches and messaging.
• Build cross-industry partnerships for high-visibility placements and manage local brand reputation.
• Develop and present the annual marketing plan, ensuring strategic budget planning and alignment with business objectives.
• Oversee integrated paid and organic media strategies across digital, print, social and OOH/DOOH, directing agency partnerships.
• Manage the local e-commerce platform, ensuring accurate product content, pricing, imagery and availability.
• Coordinate digital campaigns and newsletters with headquarters and agency partners, using analytics and KPIs to drive traffic, engagement, conversion and sales.
• Lead the Latin America CRM strategy with the commercial team and headquarters, fostering a client-centric approach and designing personalized client journeys.
• Support B2C initiatives, clienteling, gifting and post-purchase engagement to strengthen client acquisition and retention.
• Maintain CRM data and identify opportunities to engage dormant clients, celebrate key client moments and grow the Panerai client portfolio.
• Monitor performance and provide actionable insights to improve CRM and e-commerce results.
• Support Latin America sales objectives through order management, product allocation, replenishment, stock optimization and supply planning.
• Partner with Supply Chain and Sales to maintain appropriate stock levels and make strategic product allocations based on performance and commercial opportunities.
• Analyze sell-in, sell-out, stock, model stock and retailization KPIs, providing regular reporting and recommendations.
• Maintain close relationships with retailers and external boutiques through business reviews, market visits, and sales and product training.
• Develop sales performance reporting and identify actions to improve productivity and achieve targets.
• Drive boutique performance through commercial actions focused on sell-out, like-for-like productivity, client acquisition and retention.
• Conduct monthly digital meetings and quarterly boutique visits to review performance, model stock, strap assortment, retailization and training needs.
• Strengthen very important client (VIC) engagement through personalized clienteling initiatives, gifting and services.
• Support local digital and media initiatives, activation calendars and product communications to increase boutique visibility and traffic.
• Define the strategic vision for an annual B2C activation calendar of approximately 50 events, with built-in ROI measurement, in collaboration with headquarters, Marketing, Visual Merchandising, suppliers, retailers and boutiques.
• Manage event execution, including layouts, invitations, RSVPs, gifting, décor, setup and operational requirements.
• Track attendance, sales and performance KPIs, delivering post-event reports and recommendations.
• Ensure events follow headquarters guidelines while maximizing commercial impact and ROI.
• Manage and track the Marketing and Communications budget, including forecasting, invoices, accruals and monthly reporting.
• Partner with Finance and Marketing to optimize spending, control cost-to-revenue and maximize ROI.
• Lead the co-op program with wholesale partners across digital, OOH, CRM, events and advertising initiatives.
• Implement digital toolkits and marketing initiatives to increase brand visibility and support partner growth.
• Partner closely with the Commercial Manager and teams across E-commerce, Wholesale, Boutique Operations, Marketing and Events; manage and develop one direct report.

Qualifications

• 5–10 years of progressive experience across marketing, communications, retail and sales operations, ideally in luxury, premium retail or hospitality.
• Strong understanding of luxury clients, brand positioning, client experience and Latin American market dynamics.
• Demonstrated experience managing A&P budgets, optimizing investments and measuring ROI.
• Strong commercial acumen and ability to connect marketing initiatives, retail performance, client engagement and sales results.
• Experience in CRM, clienteling, e-commerce and omnichannel marketing, with a focus on acquisition, engagement and retention.
• Strong analytical skills and experience translating sales, client and marketing data into actionable business recommendations.
• Excellent communication, presentation and negotiation skills, with the ability to influence internal teams, headquarters, retailers, agencies and external partners.
• Strategic, creative, hands-on and entrepreneurial mindset, with the ability to balance long-term priorities and day-to-day execution.
• Demonstrated ability to manage multiple projects, events, activations and stakeholders simultaneously in a fast-paced environment.
• Proficiency with relevant CRM, business intelligence and marketing platforms, including Salesforce, Looker and SAP.
• Fluent English, Spanish and Portuguese required; French or Italian is a strong asset.
• Willingness to travel across the region.

Skills

Experience

5–10 years of progressive experience across marketing, communications, retail and sales operations, ideally in luxury, premium retail or hospitality.

Benefits

Medical, dental and vision programs; health savings and flexible spending accounts; life insurance; disability benefits; 401(k) with employer match; paid time off; wellness reimbursement; employee assistance program; and volunteer days off.

Culture

Officine Panerai offers a workplace culture rooted in Italian design heritage, Swiss horological precision, and a deep connection to the sea. The Maison fosters an environment where craftsmanship, innovation, and technical excellence are valued, encouraging teams to combine tradition with a forward-looking spirit. Employees contribute to a distinctive luxury watchmaking universe defined by authenticity, collaboration, and meticulous attention to detail.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.