- Employment
- Full-time
- Seniority
- Mid-Level
- Compensation
- $80,000–85,000/year
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Nov 14, 2026
About Marc Jacobs
Marc Jacobs stands as an influential New York fashion house, celebrated for its irreverent creativity, cultural intuition, and enduring impact on contemporary luxury. As an employer, the brand offers a dynamic environment where design excellence, craftsmanship, storytelling, and commercial innovation converge. Its teams are encouraged to think boldly, challenge convention, and contribute to a distinctive universe spanning ready-to-wear, accessories, beauty, retail, and global brand experiences. With a heritage rooted in individuality and artistic freedom, Marc Jacobs attracts talent who value originality, collaboration, and pace, while offering opportunities to help shape the evolving language of modern fashion.
Marc Jacobs seeks an Omnichannel Media and Consumer Insights Analyst for its Marketing team in New York City (SoHo), supporting full-funnel media performance and CRM and customer analytics. The role partners across Marketing, CRM, E-commerce, Merchandising, Retail, Finance, and agency teams to optimize acquisition, retention, media effectiveness, and business performance. Annual compensation is $80,000–$85,000, depending on relevant skills and experience.
Role & Responsibilities
- Support full-funnel media reporting and analytics across awareness, consideration, conversion, and retention channels.
- Analyze paid media performance across digital platforms, including Meta, Google, TikTok, YouTube, affiliate, display, and emerging channels.
- Develop reporting frameworks that connect media investment to business outcomes, including traffic, conversion, revenue, CAC, ROAS, and customer quality.
- Track and analyze media effectiveness by audience, creative, product category, and campaign.
- Partner with agency teams to monitor pacing, performance trends, and optimization opportunities.
- Build recurring dashboards and executive summaries for leadership teams.
- Support CRM analytics and customer segmentation initiatives in partnership with the CRM lead.
- Analyze customer lifecycle behavior, including acquisition, retention, repeat purchase, churn, and loyalty trends.
- Evaluate customer LTV, purchase frequency, cohort performance, and audience health.
- Help identify opportunities for personalization, retention growth, and customer re-engagement.
- Analyze email performance and promotional effectiveness across campaigns and seasonal activations.
- Support testing frameworks across messaging, targeting, cadence, and consumer journey optimization.
- Connect marketing and consumer data to broader business performance and sales outcomes.
- Identify actionable insights across customer behavior, merchandising trends, traffic patterns, and conversion dynamics.
- Support forecasting, scenario modeling, and growth opportunity analysis.
- Monitor the competitive landscape, industry benchmarks, and evolving consumer trends.
- Help build a more connected view of the omnichannel customer journey across retail, e-commerce, media, and CRM touchpoints.
Qualifications
- 2–5 years of experience in marketing analytics, performance marketing, CRM analytics, business intelligence, or consumer insights.
- Strong analytical and quantitative skills, with the ability to synthesize complex data into clear recommendations.
- Experience working with media analytics, attribution, customer data, and reporting platforms.
- Familiarity with KPIs including CAC, LTV, ROAS, conversion rate, retention, AOV, and customer cohorts.
- Advanced Excel skills and strong proficiency in reporting and visualization tools such as Tableau, Looker, Power BI, or similar.
- Experience with GA4 and digital media platforms preferred.
- Highly organized, with strong attention to detail and the ability to manage multiple workstreams.
- Curiosity about consumer behavior, culture, retail, and luxury and fashion trends.
- Strong communication skills, with the ability to present insights clearly to analytical and non-analytical partners.
Skills
Experience
2–5 years in marketing analytics, performance marketing, CRM analytics, business intelligence, or consumer insights.
Workplace
This position is based in New York, New York, USA.
Explore jobs in New York or in the USA.
Compensation
The base compensation for this position ranges from USD 80,000 to USD 85,000 per annum.
Benefits
Medical, dental, and vision insurance; short- and long-term disability coverage; employee discounts; a 401(k) plan with employer match and automatic employee contributions.
Culture
Marc Jacobs fosters a bold, creative workplace where individuality, experimentation, and cultural relevance are central to the brand’s energy. Employees are encouraged to bring an original point of view, collaborate across disciplines, and contribute to a fast-moving environment that blends luxury craftsmanship with contemporary fashion attitude.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.