- Employment
- Full-time
- Seniority
- Manager
- Compensation
- $98,400–140,200/year
- Department
- Creative, Design & Styling
- Posted
- Nov 4, 2026
About Lancôme
Perfumer Armand Petitjean founded Lancôme in 1935. Today its counters bring together fragrance, skincare and makeup. The French house has been part of L’Oréal since 1964.
Lancôme seeks a Marketing Manager to develop and execute US skincare marketing plans, launches, merchandising, and retail activation, working across marketing, sales, retail marketing, supply chain, finance, creative, and global teams. The permanent, full-time role is based at Hudson Yards in New York and includes forecasting, budget management, launch tracking, and market analysis.
Role & Responsibilities
- Support the development and execution of marketing plans, launch strategies, and promotional calendars for Lancôme Skincare.
- Develop launch forecasts and assess the impact of new launches on existing products and the business.
- Coordinate launch information, project files, timelines, and approvals; identify risks and help keep deliverables on track.
- Partner with Supply Chain and Demand Planning to communicate marketing activity and support inventory planning.
- Coordinate phase-out reviews, recommend products for discontinuation, and assess obsolete inventory and potential sales impacts.
- Work with global marketing partners to adapt brand strategy for the US market and address local portfolio needs.
- Partner with Sales and retail partners to support retailer-specific skincare plans.
- Track sample budgets for Rénergie and Absolue and collaborate on set development for these and future franchises.
- Monitor category, competitor, and consumer trends to identify insights and growth opportunities.
- Lead merchandising projects from concept through execution in partnership with Creative, Retail Marketing, Sales, and other teams.
- Develop launch and ongoing-business materials, including displays, fixtures, and other retail assets.
- Manage project timelines, reviews, approvals, and delivery to meet brand objectives, retailer requirements, and retail deadlines.
- Prepare creative briefs and project fact sheets, and provide teams with the copy, packaging direction, components, and working materials they need.
- Review copy and artwork for accuracy and support timely approvals and release.
- Partner with Advocacy & Influence teams on activation briefs and sampling or mailer priorities.
- Work with Consumer Connections and other partners to support 360° launch plans and ongoing brand initiatives.
- Help ensure product stories and assets are consistent across online and offline consumer touchpoints.
- Track launch performance by retail channel and monitor consumer ratings, reviews, and feedback.
- Monitor retail and net sales performance across assigned products and franchises.
- Track shipments, sell-through, ratings, and feedback for new products during the first six months after launch.
- Monitor launch sell-through during the first 12 weeks and track key products and categories on an ongoing basis.
- Prepare post-launch updates, quarterly brand reviews, and new-product versus core-business analyses.
- Maintain visibility into launch commitments and follow-up orders.
- Partner with the AVP to develop pricing recommendations for new products and price changes to existing products.
- Prepare twice-yearly competitive pricing reviews across product segments and major prestige brands.
- Manage assigned marketing budgets and business drivers in partnership with Finance.
- Maintain competitive market materials, including relevant sampling programs, advertising, and new-product references.
- Conduct regular market visits to observe retail execution and consumer-facing activity.
Skills
Workplace
This position is based in New York, New York, USA.
Explore jobs in New York or in the USA.
Compensation
The base compensation for this position ranges from USD 98,400 to USD 140,200 per annum.
Benefits
Medical, dental, and vision coverage; 401(k) matching; corporate pension plan; hybrid work policy with three days in the office and two days working from home; paid vacation, holidays, Volunteer Time Off, Vacation Buy Program, and Summer Fridays; monthly mobile allowance; access to an employee shop offering discounted products across portfolio brands; digital learning, mentorship programs, and executive lunch-and-learns; employee resource groups, mental health programs, and corporate wellness benefits.
Culture
A Lancôme advisor may move from a fragrance consultation to a skincare demonstration or a makeup application in the same appointment. Product education covers all three disciplines.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Lancôme, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Lead», «Brand Marketing Manager», «Product Marketing Manager», «Marketing Programs Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.