- Employment
- Full-time
- Seniority
- Manager
- Compensation
- $98,400–140,200/year
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Nov 4, 2026
About Kiehl’s
Kiehl’s began in 1851 as an apothecary on the corner of Third Avenue and East 13th Street in Manhattan. Its skincare counters still offer consultations and samples, two practices handed down from the pharmacy.
Kiehl’s seeks a Product Marketing Manager to drive brand growth through strategies and go-to-market plans for launches, core business and hallmark moments, with ownership of product categories and franchises including Acne and Oily Skin. The role leads cross-functional execution, business reporting, market research, partnerships and budget administration. This is a permanent, full-time position with a salary range of $98,400–$140,200, with actual compensation depending on job-related factors including location, experience, education and skills.
Role & Responsibilities
- Develop innovative strategies and go-to-market plans for new launches, core business and hallmark moments to drive brand growth.
- Support the Brand and D2C marketing team, with product category ownership, retailer accountabilities, marketing budget management, and consumer insights to inform breakthrough communications and data-driven marketing.
- Work harmoniously with cross-functional teams to develop collaborative strategies and foster a high-performing team structure.
- Own product categories and franchises, including Acne and Oily Skin.
- Manage projects on time, proactively identify issues, and work across cross-functional teams to resolve them.
- Drive US go-to-market activation across multiple launches and hallmark moments.
- Collaborate with Creative to create launch and evergreen materials, including merchandising and POS displays.
- Secure smaller-scale, meaningful brand partnerships to strengthen launch, core and hallmark activations.
- Execute monthly POS reporting for the brand, tracking launch performance and growth in key categories.
- Conduct competitive analysis and market research.
- Develop new campaign and strategy ideas for hidden gems portfolios.
- Create and manage WHS/Self-Assist purchase orders and budgets.
- Create and manage DPM codes.
Qualifications
- Bachelor’s degree.
- 3–7 years of experience.
- Strong communication and project management skills.
- MS Office.
- Beauty experience preferred.
- Skincare experience preferred.
Skills
Experience
3–7 years
Education
Bachelor’s degree
Workplace
This position is based in New York, New York, USA.
Explore jobs in New York or in the USA.
Compensation
The base compensation for this position ranges from USD 98,400 to USD 140,200 per annum.
Benefits
Competitive benefits package including medical, dental, vision, 401(k) and pension plan; hybrid work policy with 3 days in the office and 2 days working from home; flexible time off, including paid company holidays, paid vacation, a vacation buy program, volunteer time and Summer Fridays; access to L’Oréal’s internal shop for discounted products and a monthly mobile allowance; learning and development opportunities, including e-learning, Lunch & Learn sessions and mentorship programs; Employee Resource Groups; mental health and wellness programs.
Culture
Store advisors ask about a customer’s routine, demonstrate products and offer samples to try at home. Some locations also offer skin analysis and facial treatments.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Kiehl’s, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Product Marketing Lead», «Product Category Marketing Manager», «Brand Marketing Manager», «Product Launch Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.