Breitling Marketing and Digital Specialist

About Breitling

Founded in 1884 by Léon Breitling, Breitling is a Swiss watchmaker renowned for its precision chronographs and enduring ties to aviation. Headquartered in Grenchen, the brand combines a distinctive technical heritage with a contemporary approach to luxury, design and responsible business. As an employer, Breitling offers a professional environment spanning watchmaking, engineering, product development, marketing and international retail. Its global presence connects specialist expertise with diverse markets, while its identity remains rooted in Swiss craftsmanship and innovation. For professionals drawn to both mechanical excellence and brand transformation, Breitling represents an opportunity to contribute to the continuing evolution of an established watchmaking house.

Role & Responsibilities

• Support planning and execution of integrated marketing campaigns across digital, social, paid media, email, retail, and experiential channels.
• Maintain the North America marketing calendar, coordinating campaign milestones, product launches, events, partnerships, marketing initiatives, and deadlines.
• Track project timelines, deliverables, approvals, and action items to help ensure initiatives launch on schedule.
• Manage campaign assets and information across marketing, PR, e-commerce, retail, wholesale, commercial teams, external agencies, and global headquarters to support consistent execution.
• Adapt and roll out global campaigns locally, ensuring materials are relevant to North America and aligned with brand guidelines.
• Prepare creative briefs, presentations, status updates, and post-initiative recaps.
• Support development and execution of brand content and creative assets across digital, social, print, retail, and event channels.
• Coordinate creative requests by gathering briefs, consolidating feedback, managing revisions, tracking approvals, and organizing final deliverables.
• Adapt creative locally for campaigns, partnerships, events, and other marketing initiatives.
• Support photo and video productions, coordinating schedules, vendors, product samples, project timelines, and production requirements.
• Assist with copywriting, proofreading, presentations, mood boards, and other creative development.
• Ensure creative materials follow Breitling’s brand guidelines and maintain a consistent look and feel.
• Maintain and organize the local brand asset library, keeping materials accessible, current, and aligned with brand guidelines.
• Assemble creative assets and campaign materials for paid media, digital advertising, websites, social media, and CRM communications.
• Support social media activities, including content calendars, creative coordination, scheduling, and approvals.
• Coordinate with internal teams, external media and creative agencies, and global headquarters to track creative submissions, specifications, approvals, and delivery deadlines.
• Collect campaign performance metrics, media coverage, social content, industry insights, and digital marketing metrics for reporting.
• Monitor industry activity, social trends, and relevant cultural moments and share findings with the team.
• Support PR and Partnerships teams with creative assets, content requests, and marketing materials for press, influencers, talent, and brand partners.
• Coordinate content and campaign deliverables for sports, entertainment, and cultural partnerships.
• Organize product requests, shipments, gifts, invitations, and other logistical needs.
• Track partnership deliverables and timelines to help ensure materials are delivered on schedule.
• Compile press coverage, influencer content, partnership highlights, and campaign recaps.
• Support marketing initiatives across Breitling boutiques, wholesale partners, product launches, and brand events.
• Coordinate production and distribution of marketing materials, including invitations, signage, gifting, and event collateral.
• Support event planning and logistics, including guest lists, vendor coordination, shipments, schedules, event materials, and on-site needs when applicable.
• Track partnership deliverables, creative assets, and activation timelines.
• Collect event photography, content, and results for post-event recaps.
• Maintain department project trackers and status reports to align the team on upcoming initiatives and deadlines.
• Prepare presentations, marketing updates, and reporting materials for North America leadership and global headquarters.
• Assist with budget tracking, orders, invoice processing, vendor onboarding, and payment follow-up.
• Work with Finance, Procurement, and external vendors to support daily marketing operations and administrative processes.
• Coordinate department meetings, agendas, notes, and follow-up items as needed.
• Keep marketing files, contracts, estimates, budgets, and other documentation organized and up to date.
• Provide day-to-day project coordination and administrative support to the Head of Communications and broader marketing team.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Graphic Design, or a related field preferred.
• 1–3 years of experience in marketing, communications, advertising, content creation, or an agency environment; relevant internships will be considered.
• Positive attitude and strong team-player approach; collaborative, dependable, and willing to contribute wherever needed.
• Proactive and resourceful, with initiative, ideas, and a solutions-oriented approach.
• Strong organizational and project coordination skills, excellent attention to detail, and ability to manage multiple projects, priorities, and deadlines.
• Expert PowerPoint skills and strong proficiency in Microsoft Office, particularly Excel, Word, and Outlook.
• Proficiency in Adobe Creative Cloud, particularly Photoshop, InDesign, and Illustrator; Premiere Pro, After Effects, Lightroom, Figma, and Acrobat experience is a plus.
• Strong creative eye and understanding of brand guidelines, visual consistency, content, and storytelling.
• Experience creating, editing, resizing, and adapting creative assets across digital, social, and print formats.
• Familiarity with digital marketing across paid media, organic social, websites, and email channels.
• Experience with social media management, particularly Instagram and Meta platforms.
• Familiarity with creative briefing, asset trafficking, approvals, and version control, including organizing and managing large volumes of creative assets across multiple channels and formats.
• Experience with AI tools for content creation, creative development, research, and day-to-day marketing tasks, as well as project management tools, is a plus.
• Exposure to website content management systems (CMS), digital merchandising, and CRM/email marketing platforms is a plus.
• Excellent written and verbal communication skills.
• Interest in luxury, watches, fashion, sports, entertainment, and culture preferred.

Skills

Experience

1–3 years in marketing, communications, advertising, content creation, or an agency environment; relevant internships considered.

Education

Bachelor’s degree in Marketing, Communications, Business, Graphic Design, or a related field preferred.

Compensation

The base compensation for this position ranges from USD 70,000 to USD 75,000 per annum.

Benefits

Medical, dental, and vision benefits; FSA and HSA; group life insurance and disability benefits; paid parental leave and adoption support; wellness and vision reimbursement; 401(k) retirement savings plan with company match; paid time off; education assistance; Employee Assistance Program; commuter benefits; employee discount; bonus potential.

Culture

Breitling’s workplace culture draws on its Swiss watchmaking heritage and close ties to aviation, placing precision, technical expertise and a pioneering spirit at the heart of its professional environment. The brand brings together craftsmanship and contemporary design, offering a distinctive setting for professionals who value both tradition and innovation in luxury watchmaking.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.