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- Perfumes, Cosmetics & Prestige Beauty
- Posted
- Sep 22, 2026
About Bobbi Brown
Founded in 1991 by renowned makeup artist Bobbi Brown, the brand has become a global prestige beauty house celebrated for effortless artistry, skin-focused innovation, and a philosophy that empowers individuals to look and feel like themselves. As an employer, Bobbi Brown offers a dynamic environment within The Estée Lauder Companies, where creativity, product expertise, client service, and education are highly valued. Its teams span retail, artistry, marketing, digital, product development, and corporate functions, united by a commitment to authenticity, inclusivity, and modern beauty. The brand attracts professionals who are passionate about craftsmanship, confidence, and meaningful consumer experiences.
This role supports the day-to-day management and execution of global product marketing programs for Bobbi Brown Cosmetics, encompassing innovation strategy, product assortment, pricing strategy, and global promotional initiatives. The Assistant Manager collaborates with Global Marketing leaders and cross-functional teams to develop product strategies that drive sales growth, profitability, and competitive positioning across the brand's portfolio.
Role & Responsibilities
- Execute innovative product development and pipeline strategy aligned with brand strategic direction and informed by recruitment and loyalty drivers
- Own product marketing briefs from concept stage through execution or handoff, with oversight from the Director
- Serve as project manager for marketing stage gates and deliverables, consistently communicating key milestones to internal teams and cross-functional partners
- Develop deep understanding of new product launch (NPL) processes and workstreams beyond marketing, including packaging, supply chain, and creative/design
- Partner with Director on management of program financials, including cost of goods sold analysis from concept through approval and global forecasting coordination
- Present program strategies and marketing briefs to brand leadership, regional partners, and cross-functional teams
- Act as authoritative source for program information, ensuring accuracy and clarity in communications between global and regional levels
- Build and maintain strong cross-functional partnerships to advance initiatives on schedule and within budget
- Own marketing-driven business reporting and analytics, including monthly and quarterly collection and analysis of brand shipment, sell-through, and market/category data
- Collaborate with Global Product Marketing team on annual SKU rationalization and ongoing portfolio analysis to maintain productivity and profitability
- Compile and analyze market intelligence and competitive information, making recommendations to seize opportunities or adjust program elements
Qualifications
- 3+ years of related work experience; haircare industry experience preferred
- Self-starter capable of managing multiple concurrent projects
- Highly detail-oriented with strong follow-through and multitasking abilities
- Demonstrates ownership of programs with both tactical execution and strategic big-picture perspective
- Excellent communication, analytical, creative, and computer skills
- Flexible and determined professional capable of handling diverse project demands
- Strong team player with ability to build, foster, and maintain cross-functional relationships
Skills
Experience
3+ years of related marketing or product management experience; haircare industry exposure is advantageous.
Education
Not specified
Workplace
This position is based in New York, New York, USA.
Explore jobs in New York or in the USA.
Culture
Bobbi Brown fosters an inclusive, artistry-led culture rooted in confidence, authenticity, and the belief that beauty should enhance individuality. As an employer, the brand values education, collaboration, and entrepreneurial energy, empowering teams to deliver approachable luxury and meaningful customer experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bobbi Brown, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Global Product Marketing Coordinator», «Product Marketing Associate», «Global Marketing Specialist», «Marketing Programs Assistant Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.