- Location
- San Francisco California USA
- Employment
- Full-time
- Seniority
- Director
- Compensation
- $200,000–250,000/year
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Nov 10, 2026
About Benefit Cosmetics
Benefit Cosmetics is a global beauty house born in San Francisco in 1976, renowned for its witty spirit, brow expertise, and feel-good approach to makeup. As part of the LVMH family, the brand offers employees the dynamism of an entrepreneurial culture with the reach and discipline of an international luxury group. Benefit cultivates talent across retail, artistry, education, marketing, and corporate functions, valuing warmth, confidence, and commercial flair as highly as technical skill. Its teams thrive in a playful yet performance-driven environment where client experience, creativity, and inclusive self-expression shape every career journey.
Benefit Cosmetics seeks a Director of Global Consumer Marketing to shape its global integrated marketing vision, lead multichannel go-to-market campaigns and manage the consumer marketing budget and Global Events team. The role is permanent and full-time, with a hybrid schedule requiring onsite presence three times per week at Benefit HQ; the target California salary range is $200,000–$250,000 annually, with actual pay depending on market location and other factors.
Role & Responsibilities
- Own the integrated global consumer marketing vision and calendar, ensuring the Global Marketing Team develops culturally resonant campaigns that build brand desirability and engagement, both campaign by campaign and for the brand overall.
- Lead end-to-end go-to-market strategies and executions for product launches and always-on initiatives, ensuring seamless integration across PR, influencer, social, community, partnerships, DTC, creative and retail marketing.
- Own and optimize the consumer marketing budget, allocating resources strategically to maximize ROI and business impact.
- Lead the Global Events team in evolving and optimizing global programs to drive cultural conversations and sales.
- Drive marketing innovation across emerging platforms, technologies and formats, keeping the brand at the forefront of culture and consumer attention.
- Ensure brand consistency at scale while balancing global standards with local relevance across diverse markets.
- Manage relationships with cross-functional and local marketing leaders, ensuring a holistic view of global strategies and programs and that local teams deliver high-impact 360° campaigns aligned with overall brand strategy.
- Own and present consumer marketing strategic plans, campaign performance and insights to senior leadership.
- Build, lead and inspire a high-performing marketing team of 5–10 people, fostering innovation, accountability and continuous growth.
Qualifications
- At least 5 years of experience in global consumer marketing, brand management or integrated marketing; ideally within beauty, lifestyle or high-growth consumer brands with strong social media activity.
- Proven ability to brief, build, deploy and execute global go-to-market strategies from product innovation launch through sustainment.
- Deep understanding of modern consumer behavior, including the role of community, conversation and culture in brand building.
- Demonstrated success leading global integrated 360° campaigns across social, digital, retail, experiential and PR channels.
- Experience navigating complex cross-functional environments and managing multiple high-priority initiatives simultaneously.
- Fast-paced, agile and solutions-oriented mindset with a bias to action.
- Strong strategic acumen and ability to translate vision into clear, executable plans for cross-functional partners and markets.
- Highly data-driven, with a passion for insights, performance marketing and continuous optimization.
- Exceptional leadership and collaboration skills, with the ability to influence at all organizational levels.
- Highly organized, with strong project management skills and attention to detail.
- Proven experience building and managing high-performance teams.
- Passion for beauty, fashion and social media, especially TikTok.
Skills
Experience
At least 5 years in global consumer marketing, brand management or integrated marketing; ideally within beauty, lifestyle or high-growth consumer brands with strong social media activity.
Workplace
This position is based in San Francisco, California, USA.
Explore jobs in California or in the USA.
Compensation
The base compensation for this position ranges from USD 200,000 to USD 250,000 per annum.
Benefits
Eligible for an annual bonus; comprehensive health, dental and vision plans; 401(k) plan with employer matching; paid time off programs; employee discounts and perks; life insurance; disability insurance; flexible spending accounts.
Culture
Benefit Cosmetics fosters a playful, energetic workplace where creativity, confidence, and self-expression are central to the employee experience. As an employer, it combines the dynamism of a bold beauty brand with a collaborative, people-focused environment that encourages teams to delight customers, support one another, and bring a sense of fun to everything they do.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.